BUSINESS CASE STUDY Example | Topics and Well Written Essays - 2500 words

BUSINESS - Case Study Example Hence, this proposal is being submitted to the management of the company with the express purpose of convincing them to ramp up their online presence. The annual turnover of the book industry runs into billions of dollars and the leading retailers like Amazon, Borders, eBay etc have cornered the lion’s share of the market. This proposal seeks to present a case for an online book store that is modelled along the lines of Amazon and Fictionwise.com with the proposed online version selling physical book as well as e-books. The proposal also covers selling used books and customised books for a specific kind of reader software that is necessary to view and read e-books. The need for this project grew out of the business objectives that were proposed by the management namely that of increasing revenues without diversifying too much away from the core competency of selling books. This proposal is written in a business report format with the summary of the project, the alternative options, the timelines for the project and the expected benefits from the same. A final justification for the project is also provided in the concluding section of the paper. It is hoped that the management of Borders would consider this proposal and the project being considered for the stated objectives as enunciated by them. Borders is a well established book seller and retailer that commands a place in the Top Five book sellers in the United States. Worldwide, Borders has a significant footprint in the way in which it has franchisees and resellers who sell books procured from Borders. The project that is being proposed would involve setting up of the online bookstore that would cover the areas of selling books (physical), e-books and used books. These formats of books are already being sold by Borders with the exception of the e-books. Hence, the proposed project would entail additional costs of setting up the website and the warehouse to stock books along